UGC for paid ads: how many creatives do you need per month?

If you are running paid media and you have been using the same creative for weeks, your cost per result has already started to climb. The creative is the first thing to run out.

The real math

For active paid media, the healthy approach is to rotate several creatives per month and pause the ones that wear out. Working with 4 to 6 pieces a month lets you test, keep what works and avoid depending on a single video.

Why UGC is ideal for this

It is fast and varied to produce: you can have different angles on the same product without mounting an expensive production every time. That keeps your paid media fresh and your cost per result low.

The mistake of coming up short

A single creative a month is not enough to sustain a campaign. You end up paying more for less.