White-label UGC: how an agency adds creators without building its own team
Your client asks for UGC. You have the strategy, the media buying and the relationship, but no creator roster and nobody to coordinate one. Building that takes months. The other option is to add it white label.
What white label means
We produce and you present the content as your own. Your client sees your brand. Behind the scenes we coordinate creators, scripts and deliveries.
How the process works
You send us your client's brief. Within 48 business hours we send a tailored quote, with creators picked by niche rather than follower count. Once you approve, we coordinate script, shooting and deliveries. You receive the pieces and present them to your client.
What comes off your plate
Finding creators, negotiating with each one, chasing deliveries, asking for fixes. And the rights: every piece comes with usage rights, ready to run on Meta, TikTok and YouTube. It is the point most worth putting in writing; here is what to check on usage rights.
Per project, no retainer
You order what each client needs, when they need it. One month it may be a big batch for a sales event and the next, nothing. There is no monthly retainer.
Influencers too
The same setup works for influencer marketing. We work this way today with an agency in Mexico: they own the client and the strategy, and we supply the influencers and the production in Argentina. If your agency has to cover a country where it has no team, this is a way to do it without opening an office. Here is how we run influencer campaigns.
Which agencies it suits
Marketing, media and influencer agencies that need to produce UGC for their clients without building their own team. We have a rate card for agencies: get in touch and we will send it.