Influencer marketing in Argentina and Latin America: our campaigns for Gemini, Absolute and Jorgito
Besides UGC, AG Agency now runs full influencer marketing: we find the creators, manage them and build the campaign end to end. Here is what we have been doing, for whom, and why more agencies from other countries keep getting in touch.
What we mean by influencer marketing and management
An influencer is not just a name with followers. Someone has to pick the profile that fits the brand, negotiate, coordinate the script, the deliverables and the publishing date, and then look at what happened. We handle all of it: profile selection, negotiation and coordination with creators, content, publishing and results tracking. You get one point of contact instead of fifteen open chats.
The campaigns: Gemini, Absolute and Jorgito
We ran an influencer campaign for Jorgito, and we are currently working on another for Absolute. We also produced content with Argentine creators for Gemini, Google's AI assistant, on TikTok.
The Absolute and Gemini campaigns are for a Mexican agency. The agency owns the client and the strategy; we supply the influencers and the production in Argentina, working under their brand. It is the same white-label setup we already use for UGC: your client sees your brand, not ours.
Why a Mexican agency looks for influencers in Argentina
Because an Argentine campaign has to be run by someone who knows how the audience talks, which cities and time slots matter, and which creators have a real community. From the outside that is hard to see. It is the same logic we apply to everything: Spanish is not one language, and for an ad it is twenty. We cast creators by country, not by language.
We are expanding across Latin America
Inquiries are already coming from agencies and brands outside Argentina, and we are adding creators and influencers from other countries in the region. If you are an agency and need to cover a market where you have no team, tell us about the campaign and we will build a tailored proposal.
We are looking for influencers and creators in Argentina
If you have an Instagram or TikTok account and want to work with brands, you can sign up as an influencer. We reach out when a campaign fits your profile. And if you are a brand or agency, ask for a proposal and we will send you profiles that have already worked with us.
If you are still building the budget, read what UGC costs in Argentina and what to know about usage rights before you run ads.