Event coverage: how to make a launch keep producing content for months
An event takes weeks to prepare and lasts a few hours. If all that is left are the photos and four stories posted by the team, the investment ends that same night. Coverage with creators keeps the event working afterwards.
What event coverage is
We go to the event with creators chosen for your audience and shoot with social and ads in mind. While it is happening, stories and short pieces go out in real time so your community can follow it live. Afterwards you get the edited reels and a bank of footage to keep using.
The kinds of events we cover
Product launches, brand activations, summits and conferences, trade fairs and corporate events. At Getnet's AI summit for small businesses we hosted on camera and interviewed attendees and spokespeople at the stand. For Skinko we walked through “The Art Dimension” and delivered an edited reel of the experience. We have also covered activations for Dove and for Bayer's Supradyn. You can watch the events we have covered.
What you get at the end
The reels we agreed on, vertical and subtitled. A bank of raw footage, with hook and CTA variations, to build ads from. And usage rights for all of it, so you can publish and advertise on Meta, TikTok and YouTube.
Why it works for paid media
Event content has something that is hard to stage on a set: real people, real reactions, your product in use. That footage, cut as an ad, gives you new creatives without setting up another shoot. One day of filming covers the event content and part of your ads for the following months.
What we need to know beforehand
Date, city, type of event and what you want to achieve: buzz around the launch, people wanting to attend the next edition, material for ads. With that we put together a proposal with team, deliverables and budget, and send it within 24 hours. The earlier you get in touch, the easier it is to hold the date and plan the content.